WordPress Websites

Unlock Business Potential with the World’s Leading Website Platform

Here’s what you need to know about WordPress.

Why Should I Choose WordPress

There are many ways to build a website that represents your business online. With all the options available –all the various platforms, software, and funnels—why choose WordPress?

It's really about microeconomics. If you choose WordPress before anything else, you automatically get a more productive site. Its popular and versatile status works well with many different technologies and integrations, making it a flexible, adaptable tool for any online business.

WordPress Websites Dominate the Globe

Statistics on this page are from w3techs.com (2024) and kinsta.com (2024).

Squarespace

2.1%

All Websites

WordPress

43.3%

All Websites

Wix

2.6%

All Websites

*Other platforms like Joomla account for less than 2% of online websites.

8 BIG Reasons To Use WordPress

Over 43% of all websites

According to W3Techs, WordPress is the most powerful, versatile, and functional content management system on the market. More than 43% of websites run on it.

It’s open-source software

Pros of open-source software include low cost, reliability, security, flexibility, and longevity. Cons include the cost for regular maintenance and support. It may also be difficult for non-tech-savvy users to learn.

Rank higher in search engines

WordPress is written with standard compliance code and produces semantic markup. Search engines find these sites easier to crawl and index than many other platforms.

It’s easy to customize

WordPress is easy to customize thanks to its user-friendly interface and extensive library of themes and plugins, allowing for effortless personalization without advanced technical skills or user training.

The platform is secure and safe

Security certificates and standard measures are still necessary; however, WordPress is designed and written to thwart attackers and hackers.

Media compatibility

Every industry can benefit from a WordPress website—they’re accessible on all devices and browsers. This includes brochure sites, sites with huge shopping carts, membership sites, podcast websites, video blogs, eLearning sites and more.

Constant development

The WordPress tech community is constantly developing and updating WordPress widgets and plugins. This makes web development a faster, smarter, easier process.

Seamless integration

Easily integrate your website with accounting software, sales systems, and customer relationship management services. Connect to thousands of apps using Zapier.

Side Note: The Difference Between Web Development And Design

Many people use the terms web design and web development interchangeably, but they are vastly different. Design determines the look and feel of a website—the visible, one-dimensional façade. Development builds out the site, bringing it to life with code.

Web Design

This service determines how a website looks and feels to the user; it is generally provided in a visual design. Popular web design applications include Adobe XD, Figma and Webflow.

Learn more

Web Development

This service takes the approved web design and develops it in WordPress, using code to make it live for public consumption.

About Our Web Development Company

css code development on a computer monitor

Who Builds Better Sites?
Designer vs. Developer

Learn the Differences

WordPress Websites: The Need for Speed

According to Google, speed is a significant ranking factor for websites. Google made it their mission to fix the problem of poorly-designed websites by “de-emphasizing” slow websites: moving them down or off the page in search results.

While there are many issues that could make a website slow down, there are 3 primary contributors to a website’s loading speed:

Type of page builder and how the site was built
Number and type of plugins used
Website and domain host quality

Many WordPress websites are clunky and poorly developed. Because of this, we prefer the Hello theme for its lean, customizable design and speed, although we’re open to other WordPress themes as well.

In WordPress web development, it’s important to be cautious about using templates and plugins; they can get bulky and create bloat in the database. Templates should be used as a guide to help build a leaner, faster, better-performing version in WordPress. Page builders play a big role in the website’s speed.

Gutenberg and Oxygen are lightweight visual builders that work best for speed performance. Finally, hosting is an important factor in speed as well. A cheap, shared host will be slow, especially if the website has a lot of videos, images, or high traffic.

Learn More About Load Speed

WARNING: Here Are A Few WordPress Themes And Plugins That Will Cripple Your Speed And Ranking!

Avada

WordPress Site Hosting

How does hosting work for or against the website speed?

As users browse, they’re making a request for information from your website. That information is located on the remote server.

The time it takes for your web page to load depends on the user’s computer speed, and the speed of your web hosting servers. Web hosts execute thousands of different pieces of code to display a single page. The amount of space and ability they have to do that affects website speed.

Our team prefers to use the following software for domain and website hosting:

Hostway for domains
Siteground for economy hosting
WPEngine for businesses and carts

Regular Maintenance Optimizes Web Speed

The WordPress database is tasked with storing pages, posts, users, settings, and more; it also stores information for media files like images, videos, and other uploads. This puts pressure on the server because it needs to search multiple database tables and accommodate memory-intensive programs. That’s why best practices are important when building WordPress websites.

Managing and maintaining the WordPress database is time-consuming. If ignored, tasks add up and cause expensive problems. A website is like a vehicle. It has an engine, gears, framework, body, tires, and all kinds of features that require maintenance and support.

Maintenance for
WordPress Websites

Backups & data health checks

Good practice is to check monthly for any file corruptions that could make retrieving information difficult or messy.

WordPress core updates

WordPress is updated frequently to fix bugs. A webmaster ensures regular updates happen on schedule without interruption to the site.

Updating & managing plugins

Plugins are codes in motion. Managing them is critical to the site’s compatibility and functionality.

Cache clearing

Every site needs to get rid of bloat from caching data. For optimum health, this task is performed monthly.

Database optimization

The website gets cluttered over time. Monthly and quarterly database cleanups keep websites healthy.

SEO content updates

Content is king. It’s important to make regular improvements and adaptations to stay on top of your website’s rankings on search engines.

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Project Planning & Implementation

Discovery

Each web development project comes with its own deliverables, but everything starts with discovery or requirements, including:

The website purpose

Web hosting review

Design file approval

Planning

The planning phase helps define the deliverables and milestones of the web development project and WordPress site. This phase is also used to establish project management rules and expectations and discuss estimated costs,

Analysis

Once the web development plan is approved, the analysis stage includes a mockup, wireframe, or other visual aid to demonstrate how the WordPress site will look and feel.

Design

The design phase shapes the website architecture in a live staging environment. It uses the branding, format, and layout process that was approved in the Analysis phase. This usually includes wire-framing and flow-charting to prepare for development

Development

Development is the phase most people think about when they consider a WordPress web development project. This is the labor of creating a working, functional WordPress website, using documentation from the Analysis and Design phases.

Testing

Testing requires some planning and is done on a small scale throughout web development; however, this phase has a few more testing steps after the WordPress website is complete. Each project includes training at a later stage, but all sites require testing by a few users first.

Maintenance

As discussed in the maintenance section above, regular care of your WordPress website is vital to the health, function, and profitability of your website. This is a separate, standalone service.

Mobile-First Web Design

Trends and data predict that nearly three-quarters of people worldwide will access the internet via their smartphone by 2025. Back in 2010, the CEO of Google told the world they’d be shifting attention to mobile users. They’ve been true to their word, and rankings now rely heavily on a website’s mobile friendliness.

Building a responsive WordPress site with a mobile-first approach means starting with the smallest screen—mobile phones—and designing the pages for those users first. Then, the design is adapted for bigger screens, adjusting elements and materials to meet the needs of users with larger screens.

This process includes all the same steps of making a desktop site responsive, including:

adjusting font sizes

adapting navigation

eliminating white space

optimizing images and text

double-checking buttons and integration

ensuring all elements seamlessly shift from a big screens to small

Now, mobile-first web development means starting the project lifecycle in a mobile environment first, then adjusting larger screens accordingly.

WordPress websites are at the forefront of mobile web development because of their dynamic versatility in features, compliance, and functionality. This ensures your website will give users a sleek, efficient experience on their favorite browsing device.

More About Mobile Web Design

WordPress SEO Strategies

How do we rank higher on Google? How does my organization compete with those spending thousands of dollars per month to be at the top of Google search results?