Web Design & Development
Speed Matters – Our Sites and Stores Load Faster!
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WordPress

Powering over 40% of the internet, it's the most trusted and versatile platform for building websites. From personal blogs to business sites and eCommerce stores, it offers unmatched flexibility, scalability, and reliability. With its user-friendly interface, extensive library of themes and plugins, and robust SEO features, it's the top choice for creating a professional online presence.
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Proven Expertise:

400+ Sites

Built in WordPress

100+ Carts

Built in WooCommerce

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25+ Years

Creating Web Platforms

Why Should I Choose WP?

There are many ways to build an online presence that represents your business. With all the options available –all the various platforms, software, and funnels—why choose WordPress?

It's really about microeconomics. If you choose it before anything else, you automatically get a more productive site. Its popular and versatile status works well with many different technologies and integrations, making it a flexible, adaptable tool for any online business.

Dominating the Globe

Source: w3techs.com, 2024

2.1%

Squarespace

2.6%

Wix

43.3%

WordPress

8 BIG Reasons for WordPress Websites

Over 43% of all websites

According to W3Techs, it's the most powerful, versatile, and functional content management system on the market. More than 43% of web spaces run on it.

It’s open-source software

Pros of open-source software include low cost, reliability, security, flexibility, and longevity. Cons include the cost for regular maintenance and support. It may also be difficult for non-tech-savvy users to learn.

Rank higher in search engines

WP is written with standard compliance code and produces semantic markup. Search engines find these sites easier to crawl and index than many other platforms.

It’s easy to customize

Customization is easy thanks to its user-friendly interface and extensive library of themes and plugins, allowing for effortless personalization without advanced technical skills or user training.

The platform is secure and safe

Security certificates and standard measures are still necessary; however, it's designed and written to thwart attackers and hackers.

Media compatibility

Every industry can benefit from a WP site—they’re accessible on all devices and browsers. This includes shopping carts, membership areas, podcasts, video blogs, eLearning and more.

Constant updates

The WP tech community is constantly developing and updating widgets and plugins. This makes creating business sites a faster, smarter, easier process.

Seamless integration

Easily integrates with accounting software, sales systems, and customer relationship management services. Connect to thousands of apps using Zapier.

Side Note: The Difference Between Web Development And Design

Many people use the terms web design and web development interchangeably, but they are vastly different. Design determines the look and feel—the visible, one-dimensional façade, while development builds things with code.
web design on screen

Web Design

This service determines the look and feel to the user; it is generally provided in a visual design. Popular apps include Adobe XD, Figma and Webflow.
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web code on monitor

Web Development

This service takes the approved web design and develops it using code to make it live for public consumption.
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Web Speed
Elementor page builder

Better Rank: The Need for Speed

According to Google, speed is a significant ranking factor. Google made it their mission to fix the problem of poorly-designed platforms by “de-emphasizing” slow properties: moving them down or off the page in search results.

While there are many issues that can slow things down, there are 3 primary contributors to loading speed:

  1. Type of page builder and how it was built
  2. Number and type of plugins used
  3. Web host and domain host

Many WP websites are clunky and poorly developed. Because of this, we prefer lightweight options like Elementor's Hello theme or skipping it altogether with builders like Breakdance or Oxygen.

It’s important to be cautious when using themes and plugins; they can get bulky and create bloat in the database. Templates should be used as a guide to help build a leaner, faster, better-performing online resource. Page builders play a big role in slowing speeds.

Finally, hosting is an important factor in speed as well. A cheap, shared host will be slow, especially if there are a lot of videos, images, or high traffic.

Learn More About Load Speed

WARNING: Here Are A Few Themes And Plugins That Will Kill Your Speed And Rank!

Avada

This popular product was released in 2012. Unfortunately, it hasn't kept up with web technologies.

Divi

Like Avada, this slow and heavy theme is geared toward graphic artists and marketers, not success.

Beaver Builder

Geared towards DIYers and beginners, this slow builder isn't designed for business.

WPBakery

This old, worn product needs to be put to rest. WPBakery will crash your work faster than build it. Yuck!

WordPress Hosting

How does hosting work for or against speed?

As users browse, they’re making a request for information from your website. That information is located on the remote server.

The time it takes for your web page to load depends on the user’s computer speed, and the speed of your web hosting servers. Web hosts execute thousands of different pieces of code to display a single page. The amount of space and ability they have to do that affects speed.

Our team prefers to use the following software for domain and web hosting:

  1. Hostway for domains
  2. SiteGround for economy hosting
  3. WP Engine for businesses and carts
WordPress hosting servers on the cloud
WordPress dashboard media link

Regular Maintenance Optimizes Web Speed

The WP database is tasked with storing pages, posts, users, settings, and more; it also stores information for media files like images, videos, and other uploads. This puts pressure on the server because it needs to search multiple database tables and accommodate memory-intensive programs. That’s why best practices are vital.

Managing and maintaining the database is time-consuming. If ignored, tasks add up and cause expensive problems. A website is like a vehicle. It has an engine, gears, framework, body, tires, and all kinds of features that require maintenance and support.

Site Maintenance

backups & data health checks

Good practice is to check monthly for any file corruptions that could make retrieving information difficult or messy.

cache clearing

Every site needs to regularly get rid of unnecessary bloat from caching data. For optimum health and performance, this task is performed monthly.

wp core & theme updates

WP is updated frequently to fix bugs. A webmaster ensures regular updates happen on schedule without interruption to users.

database optimization

Site files get cluttered over time. Monthly and quarterly database cleanups keep things healthy.

plugin management

These addons are in constant motion. Properly managing them is critical for compatibility, performance, and functionality.

seo content updates

Content is king. It’s important to make regular improvements and adapt to stay on top of your rankings in search engines.
flowcharting
Our Process

Project Planning & Implementation

01

Discovery

Each client project comes with its own deliverables, but everything starts with discovery or requirements, including:
  • Purpose of the build
  • Web hosting review
  • Design file approval
02

Planning

The planning phase helps define the deliverables and milestones for the website. This phase is also used to establish project management rules and expectations and discuss estimated costs,
03

Analysis

Once the site creation plan is approved, the analysis stage includes a mockup, wireframe, or other visual aid to demonstrate how it'll look and feel.
04

Design

The design phase shapes the website architecture in a live staging environment. It uses the branding, format, and layout process that was approved in the Analysis phase. This usually includes wire-framing and flow-charting to prepare for coding.
05

Development

This is the phase most people think about when they consider a web project. This is the labor of creating a working, functional platform, using documentation from the Analysis and Design phases.
06

Testing

Testing requires some planning and is done on a small scale throughout the build process. Each project includes training at a later stage, but all platforms require testing by a few users first.
07

Maintenance

As discussed in the maintenance section above, regular care of your online portal is vital to its health, function, and profitability. This is a separate, standalone service.

Mobile-Friendly

Trends and data predict that nearly three-quarters of people worldwide will access the internet via their smartphone by 2025. Back in 2010, the CEO of Google told the world they’d be shifting attention to mobile users. They’ve been true to their word, and rankings now rely heavily on mobile friendliness.

Building with a mobile-first approach means starting with the smallest screen—mobile phones—and designing the pages for those users first. Then, the design is adapted for bigger screens, adjusting elements and materials to meet the needs of users with larger screens.

This process includes all the same steps of making a desktop site responsive, including:
Now, mobile-first web development means starting the project lifecycle in a mobile environment first, then adjusting larger screens accordingly.

WP is at the forefront of portable digital design because of their dynamic versatility in features, compliance, and functionality. This ensures it will give users a sleek, efficient experience on their favorite browsing device.
See Mobile Web Design
mobile web design
Mobile design is custom-crafted, adapting to countless variables and user needs.

SEO Strategies

SEO questions from business owner

How do we rank higher on Google? How does my organization compete with those spending thousands of dollars per month to be at the top of Google search results?

Every Business and Marketing Leader

The answer is so simple that most people miss it...
Your Google ranking comes down to two major factors:

Promotion-rocket

Speed

A slow online platform is low-hanging fruit for competitors. It’s frustrating for consumers, and it tells them the company isn’t committed to making things easier. A few things that destroy speed include heavy plugins, extra code, bulky page builders, slow hosts, big images, a cluttered database, and self-hosted videos or audio.
slow network
Research

Content

Relevant, useful, and consistent content using industry best practices for digital media performance helps Google crawl, index, and rank. Good, valuable content makes it easier to earn backlinks, another essential SEO component. The more valuable the content, the better the rank and the bigger the audience.

Other important factors for improving rank in search engines include:
  • Keeping a strong link profile
  • Putting effort into content outreach and promotion
  • Using a variety of keywords
  • Creating proper schema markup and meta information
  • Providing branded images and videos — Google likes these more than stock.

WordPress Clients

CM Morris review

"Jeremy was great to work with and did an excellent job on our website. He is very responsive, supportive and detail orientated."

CM Morris
Recent review
Michael review

"Jeremy is the man. Excellent work, communication, and follow through. I only wish I had found him sooner. Highly recommend for anyone looking for help with their wordpress sites."

Michael Larson
2 months ago
Dustin Review

"Great to work with. Walks you through the whole process and shows you how to run your website without all the extra fees."

Dustin Peterich
6 months ago
See Reviews

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