WordPress

According to Google, speed is a significant ranking factor. Google made it their mission to fix the problem of poorly-designed platforms by “de-emphasizing” slow properties: moving them down or off the page in search results.

While there are many issues that can slow things down, there are 3 primary contributors to loading speed:

1. Type of page builder and how it was built
2. Number and type of plugins used
3. Web host and domain host

Many WP websites are clunky and poorly developed. Because of this, we prefer lightweight options like Elementor's Hello theme or skipping it altogether with builders like Breakdance or Oxygen.

It’s important to be cautious when using themes and plugins; they can get bulky and create bloat in the database. Templates should be used as a guide to help build a leaner, faster, better-performing online resource. Page builders play a big role in slowing speeds.

Finally, hosting is an important factor in speed as well. A cheap, shared host will be slow, especially if there are a lot of videos, images, or high traffic.

How does hosting work for or against speed?

As users browse, they’re making a request for information from your website. That information is located on the remote server.

The time it takes for your web page to load depends on the user’s computer speed, and the speed of your web hosting servers. Web hosts execute thousands of different pieces of code to display a single page. The amount of space and ability they have to do that affects speed.

Our team prefers to use the following software for domain and web hosting:

1. Hostway for domains
2. SiteGround for economy hosting
3. WP Engine for businesses and carts