According to Google, speed is a significant ranking factor for websites. Google made it their mission to fix the problem of poorly-designed websites by “de-emphasizing” slow websites: moving them down or off the page in search results.

While there are many issues that could make a website slow down, there are 3 primary contributors to a website’s loading speed:

1. Type of page builder and how the site was built
2. Number and type of plugins used
3. Website and domain host quality

Many WordPress websites are clunky and poorly developed. Because of this, we prefer Elementor's Hello theme for its lean, customizable design and speed, although we’re open to other WordPress themes as well.

In WordPress web development, it’s important to be cautious about using templates and plugins; they can get bulky and create bloat in the database. Templates should be used as a guide to help build a leaner, faster, better-performing version in WordPress. Page builders play a big role in the website’s speed.

Gutenberg and Breakdance are lightweight visual builders that work best for speed performance. Finally, hosting is an important factor in speed as well. A cheap, shared host will be slow, especially if the website has a lot of videos, images, or high traffic.

How does hosting work for or against the website speed?

As users browse, they’re making a request for information from your website. That information is located on the remote server.

The time it takes for your web page to load depends on the user’s computer speed, and the speed of your web hosting servers. Web hosts execute thousands of different pieces of code to display a single page. The amount of space and ability they have to do that affects website speed.

Our team prefers to use the following software for domain and website hosting:

1. Hostway for domains
2. SiteGround for economy hosting
3. WP Engine for businesses and carts