Small businesses in Omaha, are increasingly harnessing the internet’s reach to improve accessibility and expand their customer base. But not all understand the intricacies of designing and maintaining a website that attracts, engages, and converts visitors. Often they end up making common mistakes that lead to a poor user experience, loss of credibility, and customers walking away.
However, with the right improvements, most website mistakes can be fixed to regain the confidence of your online customers.
Here’s a closer look at pitfalls you to look out for when setting up or running a website for your business in Omaha.
Loading speed can make or break your chances of converting site visitors, with studies showing that 40% of visitors exit from a website that takes more than 3 seconds to load. Slow loading speeds not only frustrate online shoppers, they damage your Google rankings, and reduce conversion rates.
To avoid losing prospective buyers before they even discover what’s on your site, do the following:
Effective online presence needs well thought out SEO strategy. Unfortunately a number of small businesses in Omaha either use outdated methods or lack the technical knowhow to do it properly.
To get your SEO strategy right, try following things:
Many small businesses in Omaha operate websites that look great on desktops don’t make the cut on mobile. Yet 60% of website traffic is generated by mobile devices, meaning businesses miss out on this huge opportunity to expand their reach.
When visitors encounter barely legible text, broken layouts, and unclickable buttons, they usually bounce from your website. For a mobile-first approach that attracts and retains visitors try the following:
Using good copy on your website can go a long way in grabbing attention and communicating value, but without a clear and compelling call to action (CTA), your message can be seriously diluted. Without a good CTA, users end up being confused about what action to take next.
To avoid this, ensure your CTAs are clear, well placed, and direct—for example, “Get In Touch On…” or “Sign Up Today.”
Remember, ad copy creates the desire, while the CTA provides the means to fulfil it.
If your website still has a blog post from 2024 as the latest update, or includes outdated services and pricing, visitors will probably not take you very seriously. Outdated content can negatively impact website traffic by harming SEO, diminishing the user experience, and affecting credibility.
To keep your content fresh and relevant:
Omaha’s digital environment is brimming with possibilities, but having a well-optimized website is essential to attract more visitors and turn them into loyal customers. Building and maintaining a site that performs well and enhances your business’s online presence requires time and dedication. It’s evident that one of the most effective ways to enhance your website is by addressing minor errors that undermine visitors’ confidence in your offerings. Fortunately, these issues can be resolved without seriously straining your budget.
Looking for custom website design in Omaha? At Jeremy Parks, we tailor our services for small businesses that want to compete in the online space – whether that’s website design, SEO, or website support.
Get In Touch Today and start seeing results from your online strategy.
